#KMSshag

Friday marked an official end to my first week at Bashful.  It was a great first week and I honestly could not ask for a better internship! In addition to attending many briefings, brainstorms and client meetings, I'm also working a lot on their social media campaigns for clients, JAG jeans in particular.  I have never been the Pinterest type of gal, but I'm pretty hooked now.  I look at fashion trends all day, so who knows, once I come back to states I may surprise all of ya'll and be a total fashionista.  I'll step off the plane wearing leather pants, stiletto pumps and of course a fedora to top off the entire look.  What a sight that would be... 

My #KMSshag Patty

 Once you have gotten that image out of your head, allow me continue to enlighten you about how awesome Bashful is. A campaign that has recently just ended, and has earned Bashful a lot of *snaps* is the KMS California hair styling shag doll campaign.  KMS is a hair product here in Aussieland (also found in US) and in the past few years it has lost its cool factor, according to salons and other professional hair stylists.  In order to revamp the brand, Bashful thought of an amazingly cool social media campaign, which has truly given KMS California its groove back.  Hundreds of salons across Australia were sent boxes of mini dolls with long colourful hair - from bright green, to hot pink, to electric purple.  Picture Cousin It and a troll doll mating, and out pops the shag doll. Anyways, the salon artists - yes, artists because these people truly make art out of hair - were given the challenge to create an amazing hair style and then invited to instagram a picture of their finished product.  Over one thousand entries were submitted - just imagine how long the judging of the hair took! (Spoiler alert: over 5 hours)! 

While this amazing campaign sparked a lot of competition between stylists and salons, it also prompted an in-house competition at Bashful.  Every employee (including me!) was given a shag doll and was to unveil their masterpiece Friday during the Bashful quarterly social.  If you know me at all, you know that I am girl-challenged when it comes to beautifying hair - I honestly didn't learn to braid a normal braid until I was sixteen! I know, I'm pathetic. Ask any of my friends or family and they will vouch for me and claim that I have asked them to braid my hair at least once (twice, thrice... hundreds for some...) in my young adult years.  ANYWAYS, I mastered my dolls side bangs while *guilty* I got help from a friend (per usual) to braid a magnificent fishtail braid resulting in a fabulous shag doll whom I named Patty Shag. 

I'll allow the creativity to speak for itself...

Although I thought my shag doll was winning potential because she was hella fly, I was quickly hit with a reality stick when I came into work on Friday and saw the masterpieces my coworkers created.  From David Bowie, to Andy Warhol, to a doll in a freaking fishtank... THESE DOLLS BLEW MY MIND. I love being around such creative people, it's ridiculous! I will admit that they were very impressed with my doll and commended me (and Patty), especially since I only had a few days to give her a makeover while they actually have been brainstorming/working on theirs for weeks! So, please allow me to brush my shoulders off - or in other words, I impressed myself, and also there is a lot of glitter on me from decorating Patty... 

All in all, I would say I had a pretty awesome and creative first week in an Aussie ad agency! #SUCCESS